BEYOND SIGN SHOP BREAD AND BUTTER
In the article “Wide-Format Digital Printers” in the January 2018 Signs of the Times Chris & Kathi Morrison write: “Still the bread and butter income for most commercial shops is from creating signs, banners and graphics with traditional media and standard banner materials, but a prime and appropriate question addresses what new and profitable trends sign makers should consider.” So we often ask what other materials and venues of business should sign shops and other creative agencies pursue.
One of our favorite new materials is fabric. It provides an upscale look, is versatile, and can be used in light boxes, trade show exhibits and even banners.
If you have not yet offered these creative solutions to your clients, you can and should. Need details? Give us a call and we can give you fabric display pricing and specs.
When it comes to additional areas of opportunities, we encourage our resellers at ad agencies and sign shops to look a little deeper than just the one project the client mentions. Look for more opportunities to partner with your clients. Strike up a conversation, give added value advice, share contacts and event opportunities with your clients. Go beyond the “would you like fries with that” principle and move into the realm of team member and valued partner.
Do you have a client that is bringing grommeted banners to hang on their table at an event where they show off their goods and services? Suggest to them that investing in a table top display might work better, bring in more revenue, and add value at other events. Perhaps a series of banner stands would provide a more impressive backdrop while still maintaining ease of transport. Suggestive selling can come naturally.
Heard of a trade show or special event in the community that is industry specific to a current client? Give them a call and see if they’ve considered participating. Let them know you can assist them with a road show displays that is small enough to be transported in their car – heck Mark Bric Display even has some displays that fold down small enough to fit in an airplane overhead luggage compartment!
You can’t neglect the products that provide 80% of your revenue but there is another 20% out there waiting for you to claim by being proactive, and creative with your thinking. Mark Bric’s excellent products are a great tool to start moving beyond your bread and butter revenue.