Montblanc goes on the road with ISOframe
This past month, Montblanc USA teamed up with Atlas Print Solutions and Mark Bric Display USA to create a 47-foot-long (15 meter) ISOframe display celebrating 190 years of the chronograph.
Montblanc (www.montblanc.com) is a German company known for its watches, writing instruments and other high-end accessories. For this particular display, the company not only wanted to celebrate the historical timepieces, but to also educate shoppers on horology—the art of measuring time.
A display wall that was also portable would be needed, since it would be a travelling display, on tour in several upscale venues throughout the 2011 holiday season. In order to make the display impervious to damage in high-traffic public spaces, the straight sections were constructed with rigid aluminium composite material and a semi-rigid expanded PVC material was used on the corner curves. High-quality Lambda prints, produced by Atlas, were then laminated onto all of the panels providing a consistent, photo-quality graphic wall.
On November 3rd, a Mark Bric Display team, consisting of John Diaz and Willie Cottle, successfully installed the exhibit for the first time at Tysons Galleria boutique in Mclean, VA, making sure everything was set-up with no problems. Atlas Print Solutions and Montblanc were thrilled with the outcome. Next stop is New York City.